My feedback for your senior managers, on behalf of other X1 users still stands.
The exact financials in a sense don't matter – it is the principal of the thing. i.e. it doesn't matter whether what is on offer is a bit better or a bit worse than buying from your competitors, what matters is that your long term users feel VALUED.
Look - having stuck our necks out and purchased your software a while back – particularly against a background of various free competitors, we feel that have invested in you! And having spent countless hours using the thing... and maybe having given some constructive feedback to your company... and having maybe recommended your software to one or two others... we need to feel valued!
But to tell us that our entire financial expenditure is 100% lost – and that we have to start again and pay full price? And that value your company is putting on our learning time, our testing time, our feedback time, and our personal recommendations... is at ZERO. What signal does this send?
Let me tell you: It sends the signal that you don't value us. At all. i.e. You value us at... zero. Frankly it's insulting. And ultimately means that you can't be trusted.
Even a 50% discount code... well still slightly insulting... but at least it would be a start. Look, we don't want to spend hours re-evaluating our software against your competitors all over again. We want to get on with our lives and our businesses. And we want to invest in people/businesses that we can broadly trust.
My feeling is that if you want to stay in business for the long term, then you need to show that you value your long term customers.
Trying to help.
J
The exact financials in a sense don't matter – it is the principal of the thing. i.e. it doesn't matter whether what is on offer is a bit better or a bit worse than buying from your competitors, what matters is that your long term users feel VALUED.
Look - having stuck our necks out and purchased your software a while back – particularly against a background of various free competitors, we feel that have invested in you! And having spent countless hours using the thing... and maybe having given some constructive feedback to your company... and having maybe recommended your software to one or two others... we need to feel valued!
But to tell us that our entire financial expenditure is 100% lost – and that we have to start again and pay full price? And that value your company is putting on our learning time, our testing time, our feedback time, and our personal recommendations... is at ZERO. What signal does this send?
Let me tell you: It sends the signal that you don't value us. At all. i.e. You value us at... zero. Frankly it's insulting. And ultimately means that you can't be trusted.
Even a 50% discount code... well still slightly insulting... but at least it would be a start. Look, we don't want to spend hours re-evaluating our software against your competitors all over again. We want to get on with our lives and our businesses. And we want to invest in people/businesses that we can broadly trust.
My feeling is that if you want to stay in business for the long term, then you need to show that you value your long term customers.
Trying to help.
J
